Phenom is a female-athletics community born out of the love of sports. Our company exists to achieve equal opportunity and treatment for female athletes by forging an integrated and powerful community. We work with athletes, brands, and sport leagues.
Let’s work together.
Athletes
Brands
Sports Leagues
Momentum is building…
Guiding principles
Inclusivity.
We support female athletes at all levels, in all sports.
Positive Impact.
We source partnerships that establish a better future and increase visibility for women in sports.
Community empowerment.
Together, we are building a phenomenal community of female athletes who are trailblazing new paths for those next in line.
Social consciousness.
We pursue opportunities that have a positive impact for future generations.
Standards of excellence.
Moral excellence is at our core in our decision making and relationships.
Growth mindset.
As in sports, we are constantly iterating and improving, based upon feedback from our athletes and relationships with our brand partners.
Trust and transparency.
Full trust and transparency is our ethical imperative, without which we would fail in our mission of equity for female athletes.
OUR PEOPLE
Our founder, Kelsey, has two decades of marketing and client services experience in advertising, experiential events, presentation design, and storytelling, working with prominent B2B and B2C brands, including many in the Fortune 500. Kelsey’s prior work with adidas reignited a passion for sports, her true love. Growing up playing competitive soccer and basketball, Kelsey always felt most like herself when surrounded by sports, her teammates, and the female sports community. Her journey has led her to Phenom.
With her diverse background, Kelsey is dedicated to advancing women’s sports by supporting athletes' careers, driving brand partnerships, and leading impactful event campaigns across established, emerging, and niche sports. Let’s build a beautiful future together!
Kelsey Denning
Founder
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